The Emart Sunny Sale Campaign, is one of the best marketing campaigns on my list. This campaign really showed how some basic tools and innovative execution can together bring out a brilliant marketing campaign.
Emart realised that their stores had less sales during lunch time - (a problem that probably every other retail store owner would have faced). The Korean SuperMart decided to do something about it. Using a QR Code and some free coupons (as I said before, some basic tools) in an innovative manner to increase sales. So here's what they did:
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