Friday, September 12, 2014

Emart's Sunny Sale Campaign


The Emart Sunny Sale Campaign, is one of the best marketing campaigns on my list. This campaign really showed how some basic tools and innovative execution can together bring out a brilliant marketing campaign.

Emart realised that their stores had less sales during lunch time - (a problem that probably every other retail store owner would have faced). The Korean SuperMart decided to do something about it. Using a QR Code and some free coupons (as I said before, some basic tools) in an innovative manner to increase sales. So here's what they did:

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